REPORTS TO: Executive Director
TYPE: Full-time, exempt
HOURS: M-F, 9:30-5:30 Occasional evenings and weekends
JOB SUMMARY: The Box Office and Marketing Manager is responsible for overseeing ticket sales and marketing for ASO concerts and events. The Box Office and Marketing Manager ensures prompt, courteous, and professional services to all ASO customers and patrons while generating excitement and “buzz” throughout the community. This position is ideal for a box office and marketing professional to score big career wins by transforming the ticketing revenues and marketing performance of high-quality, successful performing arts organization that is too often called a “hidden gem.” This position’s purpose is to bring us out of hiding, create buzz, and convert the buzz to revenue. The Symphony has a 71% subscription rate—double the national average—with plenty of room to grow in an affluent community that is justly proud of its arts and culture scene.
JOB DUTIES AND RESPONSIBILITIES:
Box Office Management:
Manage day-to-day operation of ASO Box Office
Sustain and grow the Symphony’s reputation for unmatched customer service for subscribers, patrons, and inquirers
Ensure that box office and administrative phone lines are answered promptly
Implement efficient and professional policies and procedures that ensure the highest level of customer service to the general public for all box office and donor services
Supervise subscription renewal and acquisition campaign. Oversee ticket sales operations
Maintain Patron Manager ticketing database with close attention to detail and accuracy
Develop and execute strategies for group sales and tourist packages
Work with third-party vendors on ticketing promotions
Work with public and private schools to encourage group sales and provide seamless support for all aspects of ASO Education Concerts
Meet or exceed revenue goals for subscription and single-ticket sales and house occupancy
Prepare weekly and monthly reports on sales and revenue
Marketing:
Develop a comprehensive, detailed, and deliverable multi-channel marketing strategy for the Symphony
Work proactively and publicly in the community to promote the Symphony and seek out productive marketing, promotion, and sales partnerships
Create and execute advertising and promotional campaigns to raise awareness, sell subscriptions, sell single tickets, and expand audiences
Develop and execute a vibrant electronic and social media strategy to communicate with current audiences, promote sales and philanthropy, and reach new audiences
Maintain engaging, accurate, and timely content on Symphony website
Oversee development of printed collateral to support awareness, sales, and fundraising
Oversee production of concert program book, collaborating with other Symphony staff
Update print and online event listings in local media
Create, coordinate, and implement targeted marketing for specific performances and events
Work with General Manager to gather high quality marketing content from visiting artists
Work with Executive Director to develop effective marketing metrics, review effectiveness of marketing channels, and report to board
Write press releases for concerts, educational programs, and Symphony news, and redeploy material for electronic and social distribution
Work creatively and collaboratively with outsourced services on production of marketing materials and campaigns
Work creatively and collaboratively with volunteer board members, including a Marketing and Audience Development Committee, in shaping the Symphony’s marketing strategies
Create and monitor Symphony’s marketing budgets
Work with volunteers and staff to have a Symphony presence at relevant public events
Other duties as assigned
Concert Duties:
Open Box Office 2 hours before each (evening) concert
Assist in operation of ASO rehearsals, concerts, and special events
Coordinate volunteers in office, at concerts, and events
Occasional evening and weekend work
Duties as assigned
Other:
Assist in staff operations of ASO rehearsals, concerts, and events wherever needed
Maintain office files
Other duties as assigned by Executive Director
QUALIFICATIONS
Bachelor’s degree or equivalent in marketing, business administration, or other relevant field
3-5 years’ patron services experience in a performing arts organization
Ability to provide unexcelled customer service
Demonstrated ability to meet and exceed revenue and performance metrics
3-5 years’ experience in multi-channel marketing
Ability to create and execute strategic and tactical marketing plans with appropriate metrics
Excellent interpersonal, verbal, and written communication skills
Interest in working with a classical symphony orchestra, and willingness to learn about classical music
Ability to think through projects and their ramifications, and to plan work in advance
Proficiency with Microsoft Office products, especially Outlook, Word, and Excel
Ability to learn and use new software
Pleasant, outgoing, engaging manner on telephone and in person
Additional Qualifications Desired or Helpful:
Knowledge of, and passion for, classical music
Experience with Patron Manager, Salesforce, or other CRM database
Experience with InDesign, Photoshop, and additional graphic design software
Experience with QuickBooks
Web development or maintenance skills
Proficiency with social media
Experience and aptitude for planning special events
Experience with non-profit fundraising
The Annapolis Symphony Orchestra is a growing, successful 501(c)(3) not-for profit organization. Founded 1962, it is a fully-professional orchestra with approximately twenty-four performances each year. The core of the season is five Masterworks concerts (two performances each) and one repeat performance at Strathmore Music Center. Additionally there are two Pops concerts, five concerts for schoolchildren and families, and several collaborative performances with the Annapolis Opera, the US Naval Academy Glee Clubs, and other organizations. Music Director José-Luis Novo is in his thirteenth season, the longest-service music director of the Annapolis Symphony. Maryland Hall for the Creative Arts is the home of the Symphony.
Starting Date: September 5 or earlier preferred. Relocation expenses not reimbursed. The Annapolis Symphony Orchestra is an equal opportunity employer and actively encourages applications that will enhance the diversity of the Symphony’s staff. Compensation will be commensurate with qualifications and experience. The ASO offers a competitive benefits package to its employees including health insurance, HSA contributions, life insurance, comp time, and paid annual leave.
To apply, email cover letter and resume to Marshall Mentz, General Manager, [email protected]. Email applications only. No telephone calls.
