The Director of Marketing reports directly to the Vice President of Marketing and Communications. This position works very closely with the Director of Ticket Services and Analytics, and supervises the Marketing and Advertising Manager, the Director of Audience Engagement and the Senior Graphic Designers.
The Director of Marketing is responsible for the creation, development and implementation of subscription and single ticket campaigns to meet ticket revenue goals in two markets and venues, including the Baltimore metropolitan area at the Meyerhoff Symphony Hall, as well as Montgomery County, a suburb of Washington, D.C., at the Music Center at Strathmore. The Director develops goals and sales strategies to generate ticket revenue in all product lines, including the BSO’s classical and Pops subscription series, family concerts, orchestra specials, holiday programming, the Pulse series, and summer concerts. An essential goal is to generate, grow and diversify existing and new audiences, through unique and committed partnerships with arts and community organizations in both markets. Improving customer service and enhancing the patron experience is extremely important as well as sustaining patron loyalty. The Director will also evaluate sales trends and implement strategies to increase earned revenue.
For full job description including duties and responsibilities, qualifications and benefits visit our website here: https://www.bsomusic.org/about/employment-opportunities/administrative/director-of-marketing/.