In today's volatile business environment, every entrepreneur must develop marketing skills. The first step is to develop your marketing plan. In this workshop, small business owner and award-winning writer, Barbara Morrison, will help you get started on your marketing plan. Beginning with the three questions you must first answer to guide your marketing strategy, we will look at the marketing tools that work today and discuss the pros and cons of different promotional strategies. You will come away with the start of an effective marketing plan.